It’s so you. Shop lingerie in 67+ sizes.

In 2012, Adore Me launched to become the first lingerie brand to offer extended sizing across a wide range of styles and categories. Since then, we’ve offered bra & panty sets, lingerie, PJs, swimwear, activewear, and more in 67+ sizes—paving the way for brands that followed in our footsteps for years to come.

Our Mission

We’ll admit that Adore Me can be a little hard to describe, but that’s just the way we like it. Our mission is to not just be one of anything—one size, one shape, one personality, or one aesthetic. Actually, we’re a little bit of everything—and every one. We’re so you.

Whether you wear our lingerie for yourself or to show off for someone special, our goal is always that you feel your best—no matter how you choose to express yourself. With hundreds of styles across bras & panties, lingerie, PJs, swimwear, activewear, and more, we want you to feel good in what you’re wearing—in a size that’s just right, at a price you can actually feel good about, and with a level of quality you can truly trust.

Our Approach to Sustainability

We may be a lingerie brand, but we put a ton of work and research into the not-so-sexy parts of making fashion more sustainable. At Adore Me, we believe that real sustainability in fashion won’t happen until it’s made available to every customer, no matter their budget. 

In 2019, we created an extensive plan to participate in a more equitable and sustainable future—one in which everyone can trust Adore Me’s supply chain for providing affordable and increasingly sustainable styles in their size. In other words, sustainable fashion often comes at a hefty price tag, and we're determined to change that. In the past year, we’ve utilized more recycled materials, preferred fibers, and responsible manufacturing processes than we ever have before (all while maintaining our affordable price point!)—and we can’t wait to carry that progress we’ve made even further into the future. 

Behind the Seams

Every month, we drop a new seasonal collection of silhouettes that reflect all the details—big and small—that we know our customers will love. Each and every design detail is analyzed closely and debated thoughtfully, until we come up with a monthly collection that tops the last.

Meet the Team

Every day, our unconventional team brings an eclectic mix of out-of-the-box creativity, strategic thinking, and constant collaboration to the office. Keep on scrolling to learn more about what makes the Adore Me team everything that it is!

  • How Arianna, one of our Designers, created our most popular product Gynger—right out of college:

    Her idea for Gynger came about when our Chief Creation Officer challenged the team to design something completely unique to the mainstream market... Little did Arianna know that Gynger would become our holiday bestseller, year after year! As Arianna said, "This was my very first bra & panty set design at Adore Me. I enjoyed the whole development process, and just looking at the final product of Gynger still makes me smile. This was exactly the feeling I wanted the customer to have while wearing this."

  • How Andra helped launch Adore Me Creators, our influencer marketing platform:

    Our influencer marketing team saw a challenge: there were many smaller influencers, but we didn't have the resources to coordinate with every single one.

    Enter Andra, our Influencer Marketing Team Lead, who helped build a new technology platform that allows any of our fans & followers to easily become an influencer for Adore Me. Creators has helped expand the Adore Me community farther than we ever could've imagined.

  • How Gary, our Head of Supply Chain, helped integrate an entire line of robotic arms at our logistics center:

    We've always tried to be ahead of the curve with robotics. Gary, our Chief Business Officer, first helped integrate Autostore technology at our newly built warehouse in 2017.

    Imagine a bunch of little red robots working their way around a three-dimensional Rubik's Cube (featured in the MIT Technology Review). Gary's since led the building of a series of robotic arms that help pick and place items as they move through our supply chain.

    Gary is a cofounder, but you'll also see him on the floor at our logistics center every day working alongside the entire team.

  • How Diana went from working on the warehouse floor to becoming a junior software developer:

    Diana began her role as a picker, packer, and shipper—loading items into boxes on the warehouse floor. She quickly showed an aptitude for improving our complex warehouse systems and began operating a number of the software programs that move millions of items from manufacturer to our customers.


    Diana was given a role on the software development team and concurrently began pursuing a degree in operations—all while becoming a self-taught coder!

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In the name of love

a • dore

Derived from the definition of “adore”—meaning to love & respect (someone) deeply—Adore Me was founded by CEO Morgan Hermand who sought a brand name that was easy, memorable, and powerful. He looked up the meaning of “adore,” and the rest is history!

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